Utmost Good Faith

Watching movies is much more than entertainment; at times if gives you reflection of life itself or to mature through someone’s experiences. Movies accelerate the learning curves.

I saw this movie ‘Ghost Town’ the other day and this particular scene touches on uberrimae fidei, or in English, of the utmost good faith. This doctrine essentially requires each party to disclose all material facts or information, whether requested or not, that would influence one’s decisions to enter the contract – insurance or others.

At times, the information that they requested seems nonsense and not related to the service under request; as shown by Ricky Gervais here on the early part of the clip.

Excellent movie, and excellent concept too. How about we take a step further with this uberrimae fidei,  extending this concept to product advertisement ?